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5 min

How to Write a Cold Call Script that Converts 7% of the Time

We make a lot of cold calls. Our client SDR teams are making in excess of 10,000 calls every week. That’s a lot of dials and a lot of...

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Matt Aird

2 min

How to Build Killer Lists for Outbound Prospecting

I see a lot of talk about how tech stack is so important in outbound now. Opinions from thought leaders that companies should be spending...

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The Three Sequences you need to Win at Outbound Sales

Matt Aird

3 min

The Three Sequences you need to Win at Outbound Sales

The “right way” to do outbound prospecting has been written about more times than cold calling has been pronounced DEAD. Which is a lot...

37 views0 comments

Matt Aird

2 min

Cold Calling is dead... Kind of

Cold calling is dead. Call connection rates are about 2-3% for most sales teams. That means a rep needs to make 33-50 dials before they...

12 views0 comments

Matt Aird

3 min

How to set-up an outbound program from scratch

Thought about doing outbound? Don't know where to start? Don't have the time to make 100 calls everyday? Don't have the budget to hire a...

126 views0 comments

Matt Aird

2 min

How long does it take to gets results?

"How long before we start to see results?" We get asked this question a lot. What it generally means is, how long before I start to get...

70 views0 comments

The 7 Metrics you need to Measure in SaaS Sales and Marketing

Matt Aird

1 min

The 7 Metrics you need to Measure in SaaS Sales and Marketing

Our CEO Matt sat down again recently with Owen Scott. Managing Director at Concentrate to discuss the metrics that all SaaS companies...

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How to Prioritize which Leads to Follow Up

Matt Aird

1 min

How to Prioritize which Leads to Follow Up

I spoke with Owen Scott recently about how to prioritize leads. This is crucial for sales teams as there are potentially thousands of...

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Perfect Data is the Cornerstone of your Outbound Sales Process - How good is yours?

Matt Aird

1 min

Perfect Data is the Cornerstone of your Outbound Sales Process - How good is yours?

Have you got a data problem? If you're relying on a single source of data for your sales and marketing teams the answer is yes. Too many...

35 views0 comments

5 Tips to Successfully Selling in a Down Market - with Alex McNaughton

Matt Aird

3 min

5 Tips to Successfully Selling in a Down Market - with Alex McNaughton

We recently sat down with Alex McNaughten, CEO and Founder of Strategic Sales Consulting to talk about his latest eBook “Successfully...

176 views0 comments

Stop Hunting for a Sales Unicorn - Develop a System Instead

Matt Aird

3 min

Stop Hunting for a Sales Unicorn - Develop a System Instead

Tips from Owen Scott, Managing Director at Concentrate.co.nz We recently sat down with Owen Scott, founder and Managing Director of...

65 views0 comments

Matt Aird

3 min

When Yes isn't enough in sales

Think back to the last sales call you made. Did it feel like a 2 way conversation? Do you think the prospect felt as though they were in...

50 views0 comments

Matt Aird

2 min

The World's Worst SaaS Demo

Let me set the scene for you. We’re in the middle of December. This is the time of year that we review internal processes and operations....

48 views0 comments

Matt Aird

2 min

The 4 things to consider before expanding into the USA

So you’re ready to take on the US Market. Before you push go on your sales efforts into the US here’s a few things for you to take into...

53 views0 comments

Matt Aird

2 min

How to sell your SaaS product to international buyers from New Zealand

Despite being a small market, New Zealand is home to some truly innovative and successful technology companies. But, companies like Zero,...

45 views0 comments

Matt Aird

5 min

Why New Zealand Businesses should Employ SDRs

New Zealand businesses should deploy sales development reps instead of full cycle BDMs

50 views0 comments

Matt Aird

2 min

Why you should Nail your Niche

Before you hit go on your outbound sales programme you’re going to want to nail your niche. That is, you’ll want to have a really clear...

74 views0 comments

How much does it Cost to Hire an SDR in New Zealand?

Matt Aird

3 min

How much does it Cost to Hire an SDR in New Zealand?

Keep reading for our justifications on these costs. Sales Development Reps can be a great way to fuel the growth of your business but the...

76 views0 comments

Matt Aird

2 min

The three types of leads your business needs

In the book Impossible to Inevitable Aaron Ross and Jason Lemkin do a great job of outlining what it takes to scale a recurring revenue...

39 views0 comments

Matt Aird

2 min

Do you really need to hire another BDM?

You want to generate more revenue. You’re thinking about hiring another sales rep to help you do it. Before you run off to Seek to post...

38 views0 comments

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