Search
  • Matt Aird

How to Prioritize which Leads to Follow Up


I spoke with Owen Scott recently about how to prioritize leads. This is crucial for sales teams as there are potentially thousands of people your reps could be reaching out to on a daily basis. How you direct their activity and attention towards the leads most likeley to convert is a core part of scaling revenue growth.


We dig into:

1. How to prioritize inbound leads based on attributes and activities

2. How you can arm your sales people with this information

3. How you prioritize follow up in an outbound prospecting campaign


If you want to put this in place in your business give me a shout.

42 views0 comments

Recent Posts

See All

The biggest waste of time for SDR teams

What’s the lowest productivity activity an SDR does every day? Calling people and not getting through. Call connect rates are less than 7%. That means 93% of the time your reps are dialling, they’re e

How to Build Killer Lists for Outbound Prospecting

I see a lot of talk about how tech stack is so important in outbound now. Opinions from thought leaders that companies should be spending $3,000 per month per rep on tools, otherwise forget about it,