• Matt Aird

How to Prioritize which Leads to Follow Up

I spoke with Owen Scott recently about how to prioritize leads. This is crucial for sales teams as there are potentially thousands of people your reps could be reaching out to on a daily basis. How you direct their activity and attention towards the leads most likeley to convert is a core part of scaling revenue growth.

We dig into:

1. How to prioritize inbound leads based on attributes and activities

2. How you can arm your sales people with this information

3. How you prioritize follow up in an outbound prospecting campaign

If you want to put this in place in your business give me a shout.

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