How Sales Science Replaced an Internal SDR Team and Generated More Consistent Results

MailManager is a SaaS company owned by IdeaGen - a UK based private equity firm. They develop an email compliance and productivity product for the architecture, engineering and construction sector.

The Results:

  • Over 250 meetings scheduled with ICP accounts in the first 16 months
  • Doubled the productivity of their inhouse team in the region
  • 17% conversion rate from connect to meeting booked

Starting Point:

MailManager had a two person internal SDR team based in APAC. Due to changes made by their parent company they were forced to close their APAC office. Hesitant to manage a remote SDR function, they decided to go with Sales Science instead of internal resources. 

What we did:

Implemented our process…

  1. Built the market map for AUS and NZ
  2. Developed problem centric messaging that took prospects from “who are you” to “let’s meet”
  3. Executed the outbound activity across phone, linkedin and email
  4. Made adjustments to targeting and messaging based on what the data told us. 


250+ meetings booked in 16 months

$2,150,000 in pipeline generated for $240,000 in spend

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